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If you’ve read my blog post all about the power of trigger links, then you’d know that I use trigger links in my fully automated list clean workflow.

It means I don’t have to worry about manually scrubbing my list, and I am not paying for subscribers who don’t want to hear from me in the first place.

In this blog post, I’m exploring my fully automated list clean workflow so you can see how easy it easy to make email list cleaning best practices a part of your business processes.

Krista Miller is the QUEEN of Summits who has made a name for herself as the go-to for online business owners wanting to host their first or next successful virtual online summit.

Krista and I first connected when she invited me onto her Summit Host Hangout podcast where she fell in love with my audience-driven & research-based approach to copywriting.

We quickly got talking and she booked a Strategic Copy Intensive shortly after, ultimately smashing her launch goals!

Turn your email newsletters into a website traffic generator by implementing the best email footer marketing strategy for businesses.

In this Expert Guest Post, Funnel Strategist Dama Jue shares her winning strategy, and why it works so dang well!

…and 5 ways I use personalized video messages to delight my audience

Bonjoro, and more specifically, personalized video messaging.

Integrating Bonjoro into my business processes has not only sent my 1:1 lead conversion rates through the roof, it has also triggered my obsession with overdelivering on what my audience expects.

Whether that’s my course students, collaborators or 1:1 clients.

I even hosted a live webinar for the Bonjoro Community all about increasing your customer survey response rates by tapping into Bonjoro. That was fun!

As a smart marketer, I am always looking for clever ways to automate my business processes and save valuable time along the way. And automating my email marketing via trigger links has become one of my favourite things EVER!

And seriously upgrading my approach to email marketing has opened up so many time-saving and experience-shifting opportunities in my business.

Contributing to Digital Product Bundles was a priority for me in 2023 as a way to grow my list. But unfortunately, I only hacked the learning curve far too late throughout the year.

As it turns out, I could have been much more strategic about many of the 6 digital product bundles I was a part in 2023. And I could have been much more strategic about the bundles I participated in.

Join me for a behind-the-scenes tour of my recent contribution to Lizzy’s Christmas Party bundle (I’m talking hard numbers, lessons, strategies and powerful tweaks I made throughout the bundle duration).

One thing that makes me INCREDIBLY happy? A growing number of brands embracing the power and empathy of nuanced ‘opt out’ email marketing, especially around Mother’s Day and Father’s Day.

Marketing that puts you in control of your inbox and what you feel comfortable being presented with.

2023 saw my inbox filled with brands seeking permission to take up space in my life at this possibly touchy time. Let’s explore some of them…

I love getting raw and honest behind-the-scenes tours of my live launches and marketing strategies. And today I’m giving you my totally transparent lessons learned from my recent free online challenge About Page Blitz.

If you’ve missed it, About Page Blitz was a free 4-day not-so-live event I ran from 1-4 August 2023. It was all about giving your about page a HUGE makeover so you can show up with confidence and GET. IT. DONE.

My interest in podcast guesting really kicked into gear as Mark Zuckerberg made tinkering with the ‘algorithm’ his favourite pastime.

Since starting to pitch some of my favourite podcasts, I have leveraged my winning pitch strategy to land dream clients, collaborations and even more guest speaking opportunities.

Jacinta had a healthy flow of clients and work. But she realised that her brand messaging didn’t get across what made her non-agency model so unique and tempting.

Jacinta and I teamed up to dig deep before writing her copy. We uncovered what her customers REALLY had to say for priceless insights. These insights then were the basis for a brand messaging strategy that was no BS with generous side of personality.